Privacy Policy

Last updated: 9 August 2026

Built4it Ltd ("Built4it", "we", "us" or "our") respects your privacy and is committed to handling personal information fairly, lawfully and transparently.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit built4it.co.uk, contact us, create an account, place an order, leave a review, communicate with our customer service team or otherwise interact with Built4it.

We process personal information in accordance with applicable UK data protection and privacy legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR), and the Data (Use and Access) Act 2025, as amended from time to time.

Nothing in this policy affects any statutory rights available to you under applicable law.

1. Who Is Responsible for Your Personal Information?

Built4it Ltd is the data controller for the personal information described in this policy where we determine why and how that information is processed.

You can contact us regarding privacy, data protection or your personal information at:

Built4it Ltd
Email: cs@built4it.co.uk
Website: built4it.co.uk
Postal and business contact information: Contact Information

2. Personal Information We Collect

Depending on how you interact with Built4it, we may collect the following categories of personal information:

• Identity information: your name, account name or username where applicable.
• Contact information: your billing address, delivery address, email address and telephone number.
• Order and transaction information: products purchased, order numbers, payment status, delivery information, returns, refunds, warranty claims and related correspondence.
• Payment information: information necessary to process your payment. Full payment-card information is normally processed directly by our payment providers and ecommerce platform, and Built4it does not ordinarily receive or store your complete card number.
• Account information: login details, account preferences and order history where customer accounts are used.
• Customer service information: emails, messages, photographs, videos, product-support enquiries, warranty information and other information you choose to provide when contacting us.
• Review and user-generated content: reviews, ratings, photographs, videos or other content you voluntarily submit or authorise for publication.
• Technical information: IP address, browser type, device type, operating system, time zone, referring pages and similar technical information.
• Website usage information: information about how you navigate and interact with our website, subject to your cookie and privacy choices.
• Marketing information: your marketing preferences, subscription status and interactions with marketing communications.
• Fraud and security information: information used to detect, investigate or prevent fraudulent transactions, misuse of our website or security incidents.

We do not intentionally request special-category personal information such as health information, religious beliefs, political opinions or biometric information as part of our ordinary retail operations.

3. How We Obtain Personal Information

We may obtain personal information:

• directly from you when you place an order, contact us, create an account, submit a review or communicate with us;
• automatically when you use our website, subject to applicable cookie and consent requirements;
• from Shopify and services used to operate our online store;
• from payment providers in connection with transactions;
• from delivery and postal providers in connection with fulfilment and tracking;
• from customer-service, marketing, review, fraud-prevention or other service providers used by Built4it; and
• from referral, affiliate, social-media or advertising services where you interact with Built4it through those services and where applicable law permits that information to be provided to us.

4. Why We Use Your Personal Information and Our Lawful Bases

We only process personal information where we have an appropriate lawful basis.

Processing and fulfilling orders

We use identity, contact, payment, transaction and delivery information to accept payment, fulfil orders, arrange delivery, provide order updates, process returns and administer warranties.

Lawful basis: performance of a contract with you and, where applicable, compliance with legal obligations.

Customer service and product support

We use information you provide to answer questions, resolve problems, deal with warranty requests, investigate delivery issues and provide after-sales support.

Lawful basis: performance of our contract with you and our legitimate interest in providing effective customer service.

Accounting, taxation and legal compliance

We may retain and use transaction, payment and customer information where necessary for accounting, taxation, record-keeping, regulatory or other legal requirements.

Lawful basis: compliance with legal obligations.

Fraud prevention, security and protection of our business

We may process information to prevent fraud, protect our website and customers, investigate suspicious activity, enforce our terms and establish, exercise or defend legal claims.

Lawful basis: legitimate interests, compliance with legal obligations and, where applicable, establishment or defence of legal claims.

Website operation and improvement

We may use technical and usage information to operate our website, diagnose faults, understand performance and improve our products, website and customer experience.

Lawful basis: legitimate interests for strictly necessary or permitted processing, and consent where required for non-essential cookies, analytics or similar technologies.

Marketing

Where permitted, we may use your contact details and marketing preferences to send information about Built4it products, offers or related services.

Electronic marketing will only be sent where we have an appropriate lawful basis and where the requirements of PECR are satisfied, including consent or the existing-customer "soft opt-in" where legally available.

Every marketing email will provide a way to unsubscribe.

Lawful basis: consent or legitimate interests where permitted by applicable law.

5. Information We Need to Provide Products and Services

Certain personal information is necessary for us to enter into and perform a contract with you.

For example, we need sufficient identity, delivery and payment information to process and fulfil an order. If this information is not provided, we may be unable to accept or complete your order.

6. Marketing and Your Right to Object

You have an absolute right to object at any time to the use of your personal information for direct marketing.

You can unsubscribe using the link contained within our marketing communications or contact us at cs@built4it.co.uk.

If you opt out, we may retain a minimal suppression record so that we can ensure your request continues to be respected.

Opting out of marketing does not prevent us from sending necessary service communications relating to an order, payment, delivery, return, warranty claim or customer-service enquiry.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the store, remember preferences, provide security, understand website performance and, where you have consented, support analytics, advertising and personalisation.

Cookies may include:

• Strictly necessary cookies: required for essential website functions such as checkout, security, shopping-cart operation and customer authentication.
• Functional cookies: used to remember settings and provide additional website functionality.
• Analytics and performance cookies: used, where permitted, to help us understand how visitors use our website and how the website performs.
• Advertising and marketing cookies: used, where you have provided the required consent, to measure advertising, understand campaign effectiveness or provide more relevant advertising.

Strictly necessary cookies may operate without consent where permitted by law because they are necessary to provide the website or service you request.

Where consent is required, non-essential cookies and similar technologies will not be used for those purposes unless you make the appropriate choice through our cookie consent controls.

You can accept, reject or change your preferences using the Cookie Preferences controls provided through our website. You may also configure your browser to restrict or delete cookies, although blocking strictly necessary cookies may prevent parts of the store or checkout from functioning correctly.

Some cookies and tracking technologies are provided by third parties whose services are integrated with our store. Their processing is also subject to their applicable privacy policies.

8. Shopify

Our online store is hosted and operated using Shopify. Shopify processes personal information and technical information necessary to provide ecommerce, checkout, security, analytics and related services.

Depending on the services and privacy choices enabled on our store, Shopify may also process information in connection with enhanced services, analytics or advertising functions.

You can learn more about Shopify's privacy controls and exercise applicable choices through the Shopify Privacy Portal.

9. Who We Share Personal Information With

We do not sell customer personal information for money.

We may share personal information where reasonably necessary with:

• Shopify and ecommerce service providers used to operate our online store;
• payment providers, banks and card networks used to process transactions;
• couriers and postal operators used to deliver orders;
• IT, hosting, security and customer-support providers;
• analytics, advertising and marketing providers where such processing is permitted and, where required, you have consented;
• review, communications and customer-engagement providers;
• professional advisers such as accountants, insurers or legal advisers where necessary;
• government bodies, regulators, courts or law-enforcement organisations where disclosure is required or permitted by law; and
• a purchaser, successor or adviser in connection with a genuine sale, restructuring or transfer of all or part of our business, subject to appropriate confidentiality and data-protection requirements.

Service providers are only given information reasonably necessary for the relevant service or legal purpose.

10. International Transfers

Some of the organisations that provide services to Built4it may process or store personal information outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, we take reasonable steps to ensure an appropriate transfer mechanism is used, such as:

• a UK adequacy regulation;
• approved contractual safeguards;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved standard contractual clauses; or
• another lawful transfer mechanism permitted under applicable UK data-protection law.

11. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable accounting, taxation, warranty, contractual, regulatory and legal requirements.

Retention periods vary depending on the type of information. When deciding how long to retain information, we consider:

• the nature and sensitivity of the information;
• the reason it was collected;
• the duration of any customer relationship, warranty or contractual obligation;
• applicable accounting and taxation requirements;
• possible legal claims or disputes;
• fraud-prevention requirements; and
• whether continued retention remains necessary and proportionate.

Marketing information is retained until you withdraw consent, unsubscribe or otherwise object, subject to maintaining a limited suppression record where necessary to ensure that your preference is respected.

When personal information is no longer required, we delete it, anonymise it or otherwise dispose of it securely where reasonably practicable.

12. Security

We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

We also rely on security measures provided by our ecommerce, payment and technology providers.

No internet-based service can guarantee absolute security, but we take reasonable steps appropriate to the nature of the information and our business.

13. Your Data Protection Rights

Depending on the circumstances and lawful basis involved, you may have rights including:

• Right of access: to request a copy of personal information we hold about you.
• Right to rectification: to ask us to correct inaccurate or incomplete information.
• Right to erasure: to ask us to delete personal information where there is no lawful reason for us to continue keeping it.
• Right to restrict processing: to ask us to restrict the way information is used in certain circumstances.
• Right to data portability: to receive certain information in a structured, commonly used and machine-readable format where the right applies.
• Right to object: to object to certain processing based on legitimate interests and to object absolutely to direct marketing.
• Right to withdraw consent: where processing is based on consent, you may withdraw that consent at any time.
• Rights relating to automated decision-making: where applicable under data-protection law.

These rights are not absolute in every circumstance and certain legal exemptions may apply.

To exercise a data-protection right, contact cs@built4it.co.uk.

We may ask for information reasonably necessary to verify your identity before releasing or altering personal information.

14. Automated Processing and Fraud Prevention

Built4it does not ordinarily make decisions about customers that produce legal or similarly significant effects based solely on automated processing.

Our ecommerce, payment and fraud-prevention providers may use automated systems to assess transactions, detect fraud or protect their services in accordance with their own legal obligations and privacy practices.

15. Data Protection Complaints

If you have a concern about the way Built4it has collected or used your personal information, please contact us at cs@built4it.co.uk and state that your message is a Data Protection Complaint.

We will:

• provide a clear route for you to raise the complaint;
• acknowledge your complaint within the period required by applicable UK law;
• investigate your complaint appropriately;
• keep you informed where reasonably necessary; and
• communicate the outcome of our investigation.

You also have the right to raise a complaint with the UK data-protection regulator if you are dissatisfied with how your personal information has been handled.

Further information is available from the Information Commissioner's Office (ICO).

16. Third-Party Websites and Services

Our website may contain links to websites, social-media platforms, payment services or other services operated by third parties.

Built4it is not responsible for the privacy practices of independent third parties. You should review their privacy information before providing personal information directly to them.

17. Changes to This Privacy Policy

We may update this Privacy Policy where our business practices, technology, services or legal requirements change.

The current version will be published on this page together with the date it was last updated.

Where a change materially affects the way we use personal information, we will take reasonable steps to bring the change to the attention of affected individuals where required.

18. Contact Us

If you have any questions about this Privacy Policy, wish to exercise a data-protection right or want to raise a data-protection complaint, contact:

Built4it Ltd
Email: cs@built4it.co.uk
Website: built4it.co.uk